Twitter – How to Add Followers and Influence People

So I decided to something a little crazy. You see I was, in a round about way, challenged by my friend Alex Mandossian to create a $1 download offer. I guess the idea is to do a 2 or 3 page white paper or something and charge a dollar. Well, that’s not quite what I [...]

The Influence Project

How influential are you? OK so here’s an interesting concept: You got a lot of friends on Facebook and tons of followers on Twitter, even a great profile over on LinkedIn, but the question remains: How influential are you? That’s where the guys over at Fast Company Magazine – they are attempting to gauge exactly [...]

4 Tips to Small Business Marketing on a Shoestring

So you are a small business. If I ask you what your marketing budget is – does your answer sound like: “What marketing budget?” If that’s the case (or if you said, “pretty small”…) you need a dose of guerrilla marketing – or marking tips for a shoestring budget. Following are some tips that will [...]

Twitter To Find A Job?

Are you on Twitter? If you are, you certainly know that you are not alone–32 million others are tweeting right along with you. But did you know that you can use this awesome social media tool to help you find a job? A recent Yahoo! HotJobs poll showed that only 8% of respondents have used [...]

Case Study: How Aaron Patzer Made $170 Million in Two Years

In 2007, Aaron Patzer launched Mint.com as a user-friendly alternative to Quicken. Now, just two short years later, Intuit, which makes Quicken, paid over $170 million for his website. So how’d he do it? Let’s take a look shall we and see how we can apply this to your business. Inc Magazine offers 5 quotes [...]

How To Use Twitter to Reach Local Customers

Twitter is a great marketing tool. Many people might make the mistake of thinking that it’s only for online businesses, but Twitter will bring a ton of business to a local brick and mortar shop. A friend of mine in Minneapolis Minnesota uses Twitter, very effectively, to get customers to walk into his shop everyday! [...]

The Amazing Power of “HTTP://”

Huh? What’s that? Or even “yeah, so what…” How many times in an email, Facebook, Twitter or other sites have you seen a web address like this: www.govisitmysite.com and the damn thing isn’t clickable? A little annoying, right? How many times have you copied and pasted the link? My guess… very few. By adding these [...]

Connecting to Your Message

Whenever I start talking about marketing to nearly all my clients, the first thing they say is, “I hate to sell“. We all sell. Whether it’s ourselves to an employer or prospective mate, or our products and/or services we are always selling. Yet we “hate it”. Why do you think? Well I have an idea. [...]

Leveraging Your Business on Facebook

Facebook is the biggest social network on the web, with over 100 million visitors every month and counting. Increasingly, business experts are recommending that businesses and brands at all levels incorporate Facebook into their marketing strategies. All the data shows that internet users are spending more and more of their time online in social networks, [...]

How to Market Like a Rock Star!

Everything I learned About Marketing, I learned From Paul Stanley of KISS! Not quite but I’ll tell you what. If you pay attention to any great rock front man or woman, you will notice a couple of very clever tactics. Dateline Sunday July 20th… So there I was indulging in a guilty pleasure… Let me [...]

The Business Value Of Social Networking

Great interview on Forbes,com with John McCrea, head of marketing for Plaxo, which manages 40 million online address books, to learn why entrepreneurs need to get into the game, how to do it and where this is all going. John McCrea: There are a few phases to social networking. The first phase was Friendster, MySpace [...]

Does Your Small Business Convert Online?

What’s the average site conversion rate for a typical merchant today? About 2.4%. That’s pretty depressing when you think about it. That’s the Lead question and answer in this intriguing article on TheMultiChannelMerchant.com. If you aren’t sending the right message, your Small business (or any business) will suffer the consequences online. This really well thought [...]

9 Simple Steps to a Successful Facebook Event

One of the most productive things you can do on Facebook is to create an event. The numbers of Facebookers taking advantage of this great marketing tool are increasing every month. Your event could be a live event (a Business or Small Business mixer, a networking event or Seminar, etc), a teleclass or tele-seminar or [...]

Social Media ‘Becoming Popular Among Marketers’

It appears that marketing professionals are increasingly spending their budgets on interactive platforms such as viral marketing and social media, new research shows. Based on the survey results by the Online Marketing and Media Show (OMMS), marketers are no longer focusing their attention on traditional banner advertising but are spending more money on search, email [...]

New Website Design

All right, I have finally done it. In an effort to bring my clients great results, I have, for far too long, neglected this site. So, with a burst of energy, I did a major overhaul and full redesign. I feel it is very representitive of my overall work and felt it was very important [...]

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