Check out the advantages for you and your business:

1. They are interactive: Blogs allow for other people to freely comment on your posts, ask a question, or even contribute a different point of view other than the one that you have shared. And don’t fear the seemingly “negative” comments or someone disagreeing with you. That’s great! You’ve got them talking and noticing YOU and your business! It is also a great way to keep tabs on your target market.
2. Super easy to  manage: Need to make a change? Not so hip with HTML code? Not to worry! You don’t need to open up an HTML editor or even understand what that is! Everything is done from a central control panel. All you need is an Internet connection to get onto the blog and update the page. It is really great if you are new to the website world, but even experienced webmasters appreciate its ease and simplicity.
3. User-Friendly Organization:  With the use of categories, pages, and tags,  it is quite simple to put together your blog into a user-friendly website.
4. Plug-ins: What are plug-ins? They are  “little programs that are designed to enhance the functionality of your blog” (well-put by author Gary Ruplinger). An example of a plug-in function is making it easy for readers to “tweet” or “digg” your most recent post. Another acts as an indispensable bookmarking tool. You name it and you can probably find a plug-in for it! And with just a click you can add it!

So there are the basics of why a blog and blogsites are so great. And as many of you know, WordPress is the creator of hundreds of great blogsite designs and makes creating an on-line presence almost a snap. But if you’re feeling as if you need a bit more instruction click HERE and  take a look at this awesome opportunity!

Did you know that Blogger has its own channel on YouTube? I LOVE IT! The folks at Google, who own both Blogger and YouTube, have saved me the trouble of building my own Blogger tutorials. Talk about Good luck!

If you haven’t heard this from me before, Google is so loaded with great, free resources: From Gmail, to Webmaster tools, to Google analytics, to add words, and now these great blogger tutorials.

Blogger is such a great tool. Here’s how you work it. Create a blogger blog, making sure that you name the blog using the keywords you are targeting. Add a handful of relevant ARTICLES ( blog posts). Make sure that you use your keywords in the body of all the posts on this blog. Using the keyword method of linking, link that keywords or key phrases to the relevant page on your site. Not only are you getting “backlinks” you are getting back links from a site with relevant content using relevant keywords leading to a page with more relevant content.

What a great strategy to use.

As a little primer, here is a tutorial explaining how to set up your first Blogger blog.

What are you waiting for, get your blogger blog today. Here’s the link to the blogger tutorials.