It appears that marketing professionals are increasingly spending their budgets on interactive platforms such as viral marketing and social media, new research shows.

Based on the survey results by the Online Marketing and Media Show (OMMS), marketers are no longer focusing their attention on traditional banner advertising but are spending more money on search, email and pay-per-click. (Go figure).

Marketing budgets (and we’re talking about traditional marketing arms, not internet marketers, per se) are increasing in the social media area. One third of poll respondants said that they planned to spend as much as 25% of their dollars (or euros) on online marketing and media this year - a 15 per cent increase from the predicted spend in 2007.

Now the survey didn’t reveal where they are spending their money, my gut tells mme that they are talking about Google adwords and YouTube…

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