Product, Place, Price and Promotion – why the 4 Ps are still relevant today

The concept of the 4 Ps may have come from a 1960s text book by Neil Borden but they are still relevant today.  Most Marketing courses continue to be based around the simple ideas of Product, Place, Price and Promotion.  These categories have now been widened and many different concepts, processes and strategies formulated for each.  Some marketing... [Read more ⇒]

Facebook is just one part of your Promotional Mix

Facebook is great fun and can be an important promotional and reputation building tool but it should not dominate your business’ marketing mix.  Facebook is great for building a dialogue with your customers and building your business’ reputation as swift to respond and good at listening.  It can also be great for creating and building the image... [Read more ⇒]

Benefits of e-marketing for small businesses

The range of marketing options available to small businesses has grown enormously as a result of the emergence of e-marketing.  In addition there are many benefits for small businesses who use e-marketing effectively. Some of these include: Wide geographic reach The internet enables every business, no matter how small, to have a global reach.  Take... [Read more ⇒]

Plugin: Featured Content Gallery (what is it and why is it good)

FeaturedContent Gallery produces a good automatic, completely easy to customize spinning picture gallery anyplace in your WordPress website. Select your own pictures as well as screen groups, webpages or even articles along with customized overlay textual content along with a thumbnail carousel. Customized choices consist of gallery dimension, colour,... [Read more ⇒]

Freshen Up – use Twitter to reinvigorate interest in your brand

If you are struggling to find inspiration for marketing your brand or product sometimes the best approach is to make it fun and be positive.  Twitter gives businesses the chance to liven up their image and become a fresh, fun and funky contributor to the buzz around certain topics or conversations.  Twitter can be used very effectively by businesses... [Read more ⇒]

Promoting on a budget

For small and medium sized businesses it can be difficult to justify expenditure on promotions and advertising.  However with the right strategy and a creative approach it is possible to achieve a great deal with very little resources.  The bad news is there are no quick fixes, it really takes planning, time and a great deal of self-promotion.  The... [Read more ⇒]

Get the most out of your business’ Facebook pages

Facebook is a great way to get to know your customers, if you get your engagement right, you and your business will enjoy the benefits of a dialogue with the people who hold the key to your business‘ success. Listen Genuinely listen to the feedback you receive on Facebook. Don’t simply use your Facebook page to make announcements or show products... [Read more ⇒]

Relationship Management through e-marketing

It has become even easier to build good relationships with your customers with the emergence of e-marketing techniques.  The range of approaches available at the click of a mouse is a huge benefit to small business owners.  Especially as much of it can be done very simply and for little cost.  However in order to make the best of e-marketing and... [Read more ⇒]

Welcome to the WordPress Dashboard

Congratulations on setting up your first WordPress website.  Now, however, you must learn how to use it correctly to get the most out of your experience.  In order to do this, the dashboard must become your friend.  Here we go! Up at the top, you will see the name of your WordPress site.  Underneath which you will see any announcements that pertain... [Read more ⇒]

Using Twitter to provide dynamic and responsive customer support.

Whatever your product or service, there will be times when things go wrong or expectations are not met and it is very important on these occasions to manage your relationship with the customer.  This is where good after sales care and customer support comes in.  They are just as key to your relationship with clients as having a good product at a good... [Read more ⇒]

Relationship Management

Relationship management is just as important for small and medium sized enterprises as for big corporate giants.  It is at the heart of good business, ensuring you keep your customers.  When your customers discuss dealing with your company you want the tone to be flattering as this will attract new customers and build your business’ reputation. ... [Read more ⇒]

Maximise your Engagement via Facebook

Facebook is a great way to get to know your customers, and if you get your engagement right your business will enjoy the benefits. Easy Make it easy to interact.  Make it easy to click from Facebook page to website to purchase.  If relevant, show videos of your products so people find it easy to understand what they do and how to use them. Fresh Content If... [Read more ⇒]

Why your business should have an e-marketing strategy

If you are running a small business the chances are you don’t find time for writing strategies and investigating new marketing opportunities.  But by ignoring this essential part of business management you may be selling your business short.  Marketing in the internet and social media age has the advantage that many of the activities which in the... [Read more ⇒]

What’s New in WordPress 3

There are several notable new highlights in WordPress 3.  The best way to experience these new changes is to download and install WordPress on your own computer.  With a guide, you can go over each step as you need to and learn this version hands-on. The following information illustrates some of the many new changes to the interface of WordPress 3. WordPress... [Read more ⇒]

Promoted Tweets

Promoted Tweets are an advertising service offered by Twitter which enables businesses to target users with their campaign messages.  Promoted Tweets are simply normal tweets that businesses pay to have highlighted to a wider audience.  Targeting can be carried out according to several different criteria: Timeline – get to the top of your followers’... [Read more ⇒]