Marketing Like a Rock Star – My Sharona

This is part 4 of my Marketing Like a Rock Star Series. What do you have that can be your single most powerful door opener (conversation starter)? Did you play college ball in the Pac 10? Traveled to all 7 continents? Did Kobe Bryant crash into you when saving a ball from out of bounds? We all have ‘em, now it’s time to start using ‘em… Among... [Read more ⇒]

Marketing Guru or Con Artist?

4 things to look for when hiring a marketing consultant: I am constantly surprised (and down right annoyed) at shat some people try to pass of as Internet Marketing skills. Whenever hiring a web designer, “marketing expert” or SEO company, look out for these warning signs. Or don’t and them come to me so I can fix it for you. 1. They... [Read more ⇒]

4 Tips to Small Business Marketing on a Shoestring

So you are a small business. If I ask you what your marketing budget is – does your answer sound like: “What marketing budget?” If that’s the case (or if you said, “pretty small”…) you need a dose of guerrilla marketing – or marking tips for a shoestring budget. Following are some tips that will help... [Read more ⇒]

Twitter To Find A Job?

Are you on Twitter? If you are, you certainly know that you are not alone–32 million others are tweeting right along with you. But did you know that you can use this awesome social media tool to help you find a job? A recent Yahoo! HotJobs poll showed that only 8% of respondents have used Twitter to help with a job search. Considering the state... [Read more ⇒]

A Kinder, Gentler Facebook Design

Yet another Facebook Makeover What did Facebook Change? So here’s the scoop – The top navigation has changed. One big change (some may say RADICAL!) is that Facebook’s search bar is on the left – “Oh no! Say it isn’t so! On every site I visit, the search is on the right, what will I do?!”, I can hear the cries... [Read more ⇒]

10 Tips to Getting Your Business Blog Started

I preach about blogging (using WordPress) for small business – until I’m blue in the face, really. But there is good reason. Let me explain: Blogging might  very well be the single most important thing you do for your small business online. It’s not the only thing – but it sets the foundation for everything else you do online.... [Read more ⇒]