DIY Marketing: Paranormal Activity

I really love clever marketing campaigns! Here is a case study on Paramount Pictures Marketing Campaign for the low budget feature “Paranormal Activity” and some tips on how you can use some of the ideas in your own marketing. Hoping to catch lightning in a bottle (or the ghost in the machine), Paramount Pictures has [...]

How To Use Twitter to Reach Local Customers

Twitter is a great marketing tool. Many people might make the mistake of thinking that it’s only for online businesses, but Twitter will bring a ton of business to a local brick and mortar shop. A friend of mine in Minneapolis Minnesota uses Twitter, very effectively, to get customers to walk into his shop everyday! [...]

The “Secret” of Compelling Headlines

In the volumes of information and how-to guidance on writing strong headlines, one fundamental principle is too often overlooked …. The objective of your headline is not to sell, but to connect with your reader. It’s easy to lose sight of this objective with headlines – especially when marketers and copywriters are under intense pressure [...]

14 Cool WordPress Plugins

Plugins are one of the reasons that wordpress is so extremely powerful! There are thousands of plugins for your WordPress blog that are completely free, that will make your blog an instant powerhouse without writing a single piece of code. There are tons of great plugins – it is really hard to make a list [...]

Why have a Blog?

Why should I Blog? That is a question that I hear often. Here’s the answer and it’s a simple one. If you are doing business online and you don’t have an unlimited marketing budget, blogging is the most important weapon in your arsenal. But I use Facebook and Twitter, isn’t that enough? A good start? [...]

Get 10,000 Twitter Followers! Really?

There is so much talk about Social Media, it is literally everywhere. But, what can you believe? I follow the rule that says if it seems to good to be true, it probably is. Do You Want 10,000 Twitter Followers? Well signing up for a service might get you 10,000 followers – but chances are [...]