Stuck in an auto responder rut with only your eZine going out regularly? Get out of the rut with some of these ideas for improvements.

1. Provide back issues of your eZine archives via your auto responder instead of hosting all your archives online. This will give your subscribers and web site visitors easy access to them and offers a chance to include graphics, audio and video and other components all rolled up in .pdf files for quick, easy download.

2. Help with tech issues and publish your entire web site, save it in a pdf file, and load it into an auto responder. Sometimes visitors don’t have enough time read your entire site or they lose their Internet connection or time online. So this way, they could print it out and read it offline.

3. You could offer your eBook via an auto responder. Often your visitors won’t have to download it or have the software to read it right away, so this way they can take it ìto goî.

4. For a handy - -and nice legal - touch, you could include the terms and conditions to purchase transactions and load them into an auto responder that is triggered with each purchase. This could include return policies, purchases, refunds etc.

Marketing through auto responder series is a popular strategy to increase repeat website visits and sales. Here is a popular strategy.

EZINE EBOOK

Instead of trying to publish a small daily or weekly eZines, try publishing one large monthly eZine (similar to a monthly magazine) as an e-book format delivered via auto responder, preferably an Adobe .pdf file. You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like inspirational quotes, industry tips, favorite sites and advice from the pros. You could also insert full-color graphics, multimedia components like audio / video file links and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots to sprinkle in your auto responder announcements for each issue and with an informational series to announce your monthly eZine to new prospects.

In summary, by using customized marketing techniques like an eZine or eBook, tailored to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. Internet marketing can mean more ways to grow your business.

With the awareness of the importance of list building, comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailing list owners.

This method is more recognized as a “starting a Give Away venture”.

In a real sense, a Give Away event is much like a big time version of ad swaps. In a nutshell, a group of mailing list owners partner together and pool in their individual gifts in one limited-time event.

Each participating partner contributes a gift to the event. The gift can be a free product, membership pass or a product he is already selling (if he is kind enough to offer into the event).

The participating partner prepares a Lead Capture Page where he gives the gift in exchange for the subscriber’s email address. In other words, in order for a visitor to download the digital gift, he must opt in and subscribe to your mailing list.

When the gifts are pooled together into one event (site), every partner will then endorse the Give Away event to their own mailing lists.

The result: lots of visitors to one event as a collective effort of several participating partners!

With so many visitors downloading gifts from one focused event, it is a true win-win situation. This is because the visitors get to download several free gifts for their own use and every partner gets to build their own mailing list!

You can easily get notified about a Give Away event in the making by communicating with other Internet Marketers often or participating in Internet Marketing discussion and Joint Venture boards.

Alright, not sure exactly what social bookmarking really is? No worries, the guys at Common Craft have created a short movie that explains the basics. So if you want to get an understanding of the concept of Social bookmarks and bookmarking, have a look.

Now for the purposes of marketing your small business online, with a little help from a whole gaggle (I think that’s the first time I’ve actually used that word in a sentence) of social bookmarking sites, you can increase traffic and increase ranking.This movie walks you through the sign up, bookmarking, tagging and retrieval process on the social bookmarking site del.icio.us. This is a great start, but did you know that there are literally hundreds of social bookmarking sites. In addition to del.icio.us, some other great bookmarking sites include: propeller, Digg, ka-boom-it and more.Now for the purposes of increasing business, you follow the same steps as described in the video, only you are using the description and tagging features to force your keyword (tags) to begin showing up in searches. The real beauty of this isn’t simply getting your own page to show up, it’s getting multiple pages to show up on google’s front page for your terms like this example below:

All the links marked in red ultimately lead to the main site. Wanna find out how to accomplish this? Go here and sign up to receive my FreeMarket Media Group Starter Kit.

Also known as the “squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.

Success Tip 1: Offer a freebie in exchange for your visitor’s firstname and email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.

Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.

Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.

This just in:

With the lack of new dramatic programming on TV the world has finally discovered the vast amount of video entertainment (and otherwise) available online. Or so says Daisy Whitney on TelevisionWeek (tv.week.com)

Even if the writers strike ends this week, the genie isn’t going back into the bottle when it comes to Web video.

With an agreement looking likely to come soon in the three-month writers strike, online video experts aren’t worried that viewers who have been turning to the Internet for their entertainment fix in the last 90 days will suddenly tune out.

“The strike opened many people’s eyes to the wide range of video available on the Internet,” said Jim Louderback, CEO of Internet TV network Revision3. “It’s also going to take [television] a while to ramp back up to full production, which means even more people will find how good online video is.”

Consumer behavior already has begun to shift to the Web. Solutions Research Group recently found that in November, about 20% of Internet users watched a TV show online each week.

You can read more about the Internet Video boom here from TVWeek.com.

Aside from pre-selling your products and affiliated offers, the other purpose of your free viral report should be to build your mailing list.

This is because if you are unable to pre-sell, let alone sell, the products and services featured in your free report, the last ditch effort should be to collect leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber.

In that manner, you can still follow up with your reader on future offers and have a chance at converting him or her into your customer, preferably lifetime.

You can do so by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list.

One of the few success factors in viral marketing of your free report is quality. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part ñ simply because others are willing to do so for you!

One of the greatest opportunities you have to market your website online is by using social bookmarking sites to, yes to bookmark your website. There are a lot of choices out there for this and a few rise above the crowd. One of those is Ka-Boom-It.

Ka-Boom-It is a Social Bookmarking site for news and information. They are VERY Internet Marketer Friendly. You can post your News stories, Blog Stories, New Websites, and more. Make Friends (Ka-Boomers) and have fun. Just about the only thing they ask is that you limit your sales page posts but do not discriminate. They don’t allow porn or hardcore adult sites. (They will be deleted, and this is a good thing).

So let me give you a little strategy. You post a compelling article on your blog, full of keyword rich content. (I will talk about this in a later blog post). This blog post (or sales page) gives the now pre-screened reader information about your product or service with a call to action. Now you bookmark this page at Ka-boom-it.com.

Within this bookmark you get the opportunity to add keywords that are relevant, a title (should contain your keywords), a article summary and a link to your website.

This becomes a part of an overall strategy to create relevancy, inbound links, generate traffic and interest as well as ultimately incresing your bottom line.