Promoting Your Product with Organic Search
November 17, 2007 by Lennie Appelquist
Filed under Internet Marketing
I found a pretty great article entitled “Promoting Your Product with Organic Search“, by Michael Fleischner It goes right along with what I am always telling my clients – You can go broke using paid advertising to drive traffic to your site. You will be much more successful using a handful of techniques beyond the [...]
Publishing Your eZine – the Cons
November 12, 2007 by Lennie Appelquist
Filed under Internet Marketing
As with any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer. The purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, as the benefits are often more attractive. However, I [...]
Facebook: “We Have Not Been Briefed On OpenSocial”
November 4, 2007 by Lennie Appelquist
Filed under Facebook, Google, Social Networking, Web 2.0
Google may have just come out of nowhere and checkmated Facebook in the social networking power struggle. Oh really. . . MySpace and Six Apart will announce that they are joining Google’s OpenSocial initiative. Silicon Alley Insider reported the MySpace rumor earlier today. We’ve confirmed that from an independent source, as well as the fact [...]
1st OpenSocial App Gets Hacked Within 45 Minutes of Going Live!
November 4, 2007 by Lennie Appelquist
Filed under Google, Web 2.0
Part of me loves a renegade until they hack into my servers and create an email bomb. . . bastards. Just ran across this great blog: Tech Crunch and a great article written by Michael Arrington Today there is a story about a developer who goes by the alias “theharmonyguy” and describes himself as “just [...]
Publishing Your eZine – the Pros
November 4, 2007 by Lennie Appelquist
Filed under Internet Marketing
There are several advantages publishing your own eZine can offer to you. Thus if the pros appeal to you, then publishing your own paperless newsletter can be ideal for you. The most obvious reason publishing an eZine can be the most ideal business to you is that it is so easy to start that any [...]
Which One is More Important? Product or Mailing List?
October 29, 2007 by Lennie Appelquist
Filed under Facebook, Internet Marketing
If you would ask this question, ‘Which one is more important the mailing list or the product?’ any savvy marketer would answer you, ‘The mailing list’. Principally, any wise business person puts the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if [...]
Web 2.0: new internet, new etiquette . . . new law?
October 28, 2007 by Lennie Appelquist
Filed under Facebook, Web 2.0
Copyright and privacy infringement may be taking place on an unprecedented scale, but that doesn’t mean existing laws are irrelevant From “podcast” to “poke”, “wiki” to “weblog”, the internet generation has a language all of its own. But since web guru Tim O’Reilly popularised the phrase “Web 2.0″ in 2004, even those who never considered [...]
You Inc. The Notion of Self Branding
October 25, 2007 by Lennie Appelquist
Filed under Branding
A great article today that I found that deals with branding yourself. With all the competition out there it is so important to set yourself apart. Self promotion is NOT a bad word, I promise. Developer (and web worker) Rob Walling has published his take on the subject in his article Self-Marketing for Software Developers. [...]
Another left turn
October 24, 2007 by Lennie Appelquist
Filed under Email Marketing
I just read online about a company touting their internet market prowess. . . They had the following article under the title of: “Email marketing campaigns ‘benefit from targeting”. Sending out an online mailshot has been a favourite Internet Marketing method for years, but the effect of sending out a bulk load of emails can [...]
Mailing List for Affiliate Marketers
October 22, 2007 by Lennie Appelquist
Filed under Internet Marketing
If you are an affiliate marketer who wants to make a comfortable living from referring your prospects to other peopleí’ product or service for decent commissions, then you must consider building your own mailing list. Building your mailing list of hungry prospects can be one of the best investments you will ever make, as it [...]
Making Money from Selling Advertising Space
October 15, 2007 by Lennie Appelquist
Filed under Internet Marketing
If you would observe the company that delivers the daily paper to your doorstep for a business case study, you will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers. In addition to the above mention, the publisher has [...]
Why Publish an eZine?
October 8, 2007 by Lennie Appelquist
Filed under Internet Marketing
On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter. In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a [...]
Armand Morin LIVE In Las Vegas
May 12, 2007 by Lennie Appelquist
Filed under Doing Business Online
Where will you be on May 31st, June 1st and June 2nd?
I’ll be teaching a SELECT group of people the EXACT methods I’ve used to bring myself from a Vacuum Cleaner sales person to earning over $35,000,000 and I’ll add another $15,000,000 to that figure this YEAR ALONE!
Want to know how I do it? [...]
StomperNet – Did It Work? or Just Hype?
April 25, 2007 by Lennie Appelquist
Filed under Doing Business Online
You probably remember all the hype that flooded your in-box when StomperNet hit the scene 6 months ago. “StomperNet THIS.” “StomperNet THAT.” It was a feeding frenzy – email after email with claim after claim.
I mean, EVERY “Product Launch” these days promises some sort of Secret, or Competitive Edge, or Unfair Advantage. Those [...]
Time for an Opt-In Strategy Change
April 15, 2007 by Lennie Appelquist
Filed under Doing Business Online
Everyone knows that without a list, you have no online business. The money is in the list. It happens all the time in the Internet marketing world — a person will develop a tactic and then other people will start using it, the market becomes saturated with it and then someone improves upon it. Then [...]







