Churning out eZine Content
November 25, 2007 by Lennie Appelquist
Filed under Internet Marketing
Creating your own content can be a challenge if you publish your own online newsletter or eZine. However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies. Other than writing your own content, you can get [...]
Internet Marketing with Video
November 24, 2007 by Lennie Appelquist
Filed under Internet Marketing
Can I have your Attention Please! That’s pretty much what internet marketer and coach James Brown calls out after the following paragraphs: If you aren’t using video to promote you products then you are completely missing the boat. Video is the best way to promote your products and if you aren’t using it then you [...]
10 Steps to Marketing Your Business on Facebook
November 21, 2007 by Lennie Appelquist
Filed under Facebook, Social Networking
There are a bunch of social media websites that you can become a part of today like Myspace and Twitter, and they all have their good and bad. The best way to choose a community to become a part of is to evaluate the people who are members. In my opinion, Facebook is one of [...]
Facebook in the LA Times
November 18, 2007 by Lennie Appelquist
Filed under Facebook, Social Networking
Finally an article in the mainstream press that gets it. In today’s Los Angeles Times there is (was, if your reading this another day) a very goood article about Facebook. The article, titled: Heads are turning to Facebook really does a great job of explaining the position that Faceboook finds itself in today. As The [...]
Web 2.0 style web design is not a fad
November 18, 2007 by Lennie Appelquist
Filed under Web 2.0, Web Design
Drop shadows were all the rage in the early 90s print world and have now extended into the web space to become a staple in the Web 2.0 style. . . So says this great article on Metafluence. Now there are quite a few new design conventions available to web designers in this new 2.0 [...]
Deciding the Nature of Your eZine
November 18, 2007 by Lennie Appelquist
Filed under Internet Marketing
When choosing a topic to publish your eZine on, you must consider some important success factors that can determine the flow and goal of your eZine. You are encouraged to write non-time sensitive contents such as short tips, mini stories and interviews. Doing so enables you to create content in advance so that you can [...]
Promoting Your Product with Organic Search
November 17, 2007 by Lennie Appelquist
Filed under Internet Marketing
I found a pretty great article entitled “Promoting Your Product with Organic Search“, by Michael Fleischner It goes right along with what I am always telling my clients – You can go broke using paid advertising to drive traffic to your site. You will be much more successful using a handful of techniques beyond the [...]
Publishing Your eZine – the Cons
November 12, 2007 by Lennie Appelquist
Filed under Internet Marketing
As with any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer. The purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, as the benefits are often more attractive. However, I [...]
Facebook: “We Have Not Been Briefed On OpenSocial”
November 4, 2007 by Lennie Appelquist
Filed under Facebook, Google, Social Networking, Web 2.0
Google may have just come out of nowhere and checkmated Facebook in the social networking power struggle. Oh really. . . MySpace and Six Apart will announce that they are joining Google’s OpenSocial initiative. Silicon Alley Insider reported the MySpace rumor earlier today. We’ve confirmed that from an independent source, as well as the fact [...]
1st OpenSocial App Gets Hacked Within 45 Minutes of Going Live!
November 4, 2007 by Lennie Appelquist
Filed under Google, Web 2.0
Part of me loves a renegade until they hack into my servers and create an email bomb. . . bastards. Just ran across this great blog: Tech Crunch and a great article written by Michael Arrington Today there is a story about a developer who goes by the alias “theharmonyguy” and describes himself as “just [...]
Publishing Your eZine – the Pros
November 4, 2007 by Lennie Appelquist
Filed under Internet Marketing
There are several advantages publishing your own eZine can offer to you. Thus if the pros appeal to you, then publishing your own paperless newsletter can be ideal for you. The most obvious reason publishing an eZine can be the most ideal business to you is that it is so easy to start that any [...]







