Which One is More Important? Product or Mailing List?

If you would ask this question, ‘Which one is more important the mailing list or the product?’ any savvy marketer would answer you, ‘The mailing list’. Principally, any wise business person puts the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if there is no... [Read more ⇒]

Web 2.0: new internet, new etiquette . . . new law?

Copyright and privacy infringement may be taking place on an unprecedented scale, but that doesn’t mean existing laws are irrelevant From “podcast” to “poke”, “wiki” to “weblog”, the internet generation has a language all of its own. But since web guru Tim O’Reilly popularised the phrase “Web... [Read more ⇒]

You Inc. The Notion of Self Branding

A great article today that I found that deals with branding yourself. With all the competition out there it is so important to set yourself apart. Self promotion is NOT a bad word, I promise. Developer (and web worker) Rob Walling has published his take on the subject in his article Self-Marketing for Software Developers. Based on his years in development... [Read more ⇒]

Another left turn

I just read online about a company touting their internet market prowess. . . They had the following article under the title of: “Email marketing campaigns ‘benefit from targeting”. Sending out an online mailshot has been a favourite Internet Marketing method for years, but the effect of sending out a bulk load of emails can be improved,... [Read more ⇒]

Mailing List for Affiliate Marketers

If you are an affiliate marketer who wants to make a comfortable living from referring your prospects to other peopleí’ product or service for decent commissions, then you must consider building your own mailing list. Building your mailing list of hungry prospects can be one of the best investments you will ever make, as it is time and effort... [Read more ⇒]

Making Money from Selling Advertising Space

If you would observe the company that delivers the daily paper to your doorstep for a business case study, you will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers. In addition to the above mention, the publisher has to invest regularly in heavy... [Read more ⇒]

Why Publish an eZine?

On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter. In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending... [Read more ⇒]