Archive for April, 2007

Apr 25 2007

StomperNet - Did It Work? or Just Hype?

Published by Lennie Appelquist under Doing Business Online

You probably remember all the hype that flooded your in-box when StomperNet hit the scene 6 months ago. “StomperNet THIS.” “StomperNet THAT.” It was a feeding frenzy - email after email with claim after claim.

I mean, EVERY “Product Launch” these days promises some sort of Secret, or Competitive Edge, or Unfair Advantage. Those phrases are getting pretty tired. Tired, old, ugly, and annoying, actually. It got to be a little ridiculous.

Here’s what I think… (more…)

 

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Apr 15 2007

Time for an Opt-In Strategy Change

Published by Lennie Appelquist under Doing Business Online

Everyone knows that without a list, you have no online business. The money is in the list. It happens all the time in the Internet marketing world — a person will develop a tactic and then other people will start using it, the market becomes saturated with it and then someone improves upon it. Then the game starts over again. I believe that opt-in strategies are about to morph. What I mean by morph is that just having an opt-in page is not going to be good enough anymore.

(more…)

 

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When I decided to put a website up I never thought I'd actually get business from it. I started working with Lennie on the design and he understood what I wanted so effortlessly. In no time my site was working for me as I never imagined possible. And when I don't know what I need but know what I'd like to see happen, he jumps in with the latest on marketing and e-commerce tools that we can put in place. I consider Lennie to be a trusted advisor, and key to my ability to reach the people who need to know about my services.

 

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