One of the things you need to understand in building your Internet busines is that it takes just as much work to get a one-time sale as it is takes to get a sale that will pay you every single month.

You still have to write a sales letter in order to get a person to purchase your product whether they’re paying you one time or monthly for that product. You still have to put the same amount of work into that sales letter.

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Writing a sales letter is comparable to creating a
hypnotic script. The hypnotist recites the script to a
person in order to persuade them to focus on
something that will change their mind or behavior.

One of the simplest ways to get your prospects to
focus on your ad is to get them to relax and trigger
their imagination.

You can get them to relax by just suggesting they
do something relaxing. It could be by telling them to
turn on some relaxing music, get comfortable, close
their eyes for a few seconds, etc. The more relaxed
your prospects are the more receptive they will be
to your suggestions or message.

You can trigger your prospect’s imagination by using
imaginative suggestions. An example: Imagine being
totally free from debt. That single suggestion can
create emotions and mental scenes in your prospects
mind. Those emotions and mental scenes then can
persuade your prospect to buy.

There are many ways to trigger their imagination.
You could have them imagine past memories, past
feelings, future experiences, future emotions, present
events, etc. It could be a pleasurable or painful
experience that influences them to buy your product.

In conclusion, the goal of your sales letter is to
change your prospect’s mind or behavior so they
buy your product. Relaxation and imagination are
two powerful tools of persuasion. People relax and
imagine all day long on their own without realizing it.
You’re just simply suggesting it to them in your sales
letter.
—-
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Sales Letter Templates!” Just add your product info
and…BAM! You’ve just written a hypnotic sales
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The BusinessMakers interview T. Harv Eker president and founder of Peak Potentials Training, one of the fastest growing business and personal success training companies in North America and author of Secrets of the Millionaire Mind. Eker talks about how the way people think and feel about money actually has a signficant impact on their ability to generate wealth. He was originally a successful owner of a chain of fitness clubs and then decided that his strategies were something that could be taught that most people were not learning. T. Harv Eker teaches live courses which you will hear about in the interview.

Click here to listen to T. Harv Eker’ Interview

Have you ever wondered how so many beauty salons, web design companies, attorneys or Mexican restaurants can exist in the same geographic area? Especially in small populated areas? Maybe the demand is high. Or, perhaps some of these businesses have set themselves apart by targeting a niche market.

A niche is a special area of demand for a product or service. Not all beauty salons, for example, are created equal in price, customer service, convenient location and hours, scheduling, stylist expertise and so on. The same is literally true for all businesses; web design, marketing consultants, hardware stores, attorneys. The list goes on.

Creating a niche and marketing to both your general and niche markets is a smart business and marketing strategy. You cannot expect to start a business with millions of world wide competitors (via the Internet), hundreds or thousands of regional competitors and a dozen or more local competitors, and instantly, or easily, gain a fair market share without creating a niche market.

Every business has a niche. The key is identifying what that niche is. An online retailer like Amazon.com has a different niche than competitors Barnes & Noble or Borders who rely more on developing a local presence and foot traffic. A few years ago DHL came out with a brilliant commercial pitting itself against the leading overnight delivery service. DHL did not claim to be number one or lower priced. Instead they capitalized on a niche market, being number two and a reliable back up service when you, the consumer, need it most. It was a brilliant campaign.

Identifying or creating a niche means digging deeper into what sets your business, product or service apart from the competition. The typical marketing question is “Why would I buy from you instead of Company X?” Your answer will likely just scratch the surface and match what many competitors could claim. This is where you dig deeper. Look at your location, hours of operation, years of experience, price point, friendly staff, response time to customer inquiries or processing orders, the quality of your product or delivery of your service, personalized attention, and so on.

For example, marketing easy access to your business from a major road or highway is a niche that should drive traffic and make sales soar. If you are the only video store in your area play it up. If your video store carries a large selection of hard to find movies in VHS format and stays open until midnight, those are two more niche markets. Being a new wholesale supplier in a regional area is big news to your local city as well as the region, creating multiple niches for your business overnight. Claims of being the first, the only one or the original are unique niche selling points that no one else can (legitimately) claim. Do not wait for your industry or market to become saturated to identify and market your niche. Start now. Work both your general market as well as your niche market to develop a solid foundation for success so you can survive when competition does heat up. As your business grows or your industry changes so will your niche opportunities grow and change.

© 2006 Gabrielle Melisende. All rights reserved worldwide. Reprint rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way, give author credit and follow all GoArticles.com publisher guidelines.

Gabrielle Melisende, founder of Destination Graphix, offers graphic design, web design and website solutions, advertising, marketing strategies and copywriting services. She writes and designs Eye On Leander (dist. 14,000+).

“Where do you want to be in five years?”

You likely heard this question long before launching your quest to be a small business owner. And though it may sound like a cliché, it’s one you should try to answer. After all, business success is all about making progress towards a goal. But first, you must know where you’re going and, perhaps more importantly, why.

Every entrepreneur should include mission and vision as part of their planning process. They help jump-start your thinking and provide guidance in making critical decisions, and supply motivation to plow through the details and minutiae that accompany every new enterprise.

Note that mission and vision are not merely things you codify into statements and post on the wall. They are, in fact, processes that help you make an objective assessment of proverbial “big picture” of your business and the environment in which it exists. With that understanding, you are better able to make decisions, shape policies, and implement other practices that will help you capitalize on opportunity and cope with challenge.

Find your Focus Building mission and vision into your business planning is not always easy. Brian Ward, C.H.R.P., a principal with Affinity Consulting and a specialist in the development of quality management systems, notes that, “achieving a balance between ‘dreaming’ about a desired future state and living in the current state is difficult . . . There is a constant tug-of-war going on between dealing with ‘current reality’ and developing a lofty vision of who we want to be, what we want to do and what we want to have.”

Here are some tips for stretching your vision to include the day-to-day and the big picture . . . plus everything in between:

Give Your Business a Periodic Check-up
Take time out from the daily routine and force yourself to examine more long-term metrics, such as what’s happened in your business over the past couple of years. A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) will provide a clearer picture of what brought you to this point, and how conditions might evolve in the future.

Look Beyond the Boundaries of Your Business
Competitors and other forces beyond your control will influence much of what you decide and accomplish. As you examine the trends that influence all aspects of your business, learn how they came about and why.

Don’t Fear the Downside
Even the most optimistic vision faces challenges, risks, and even threats. These are issues that should be acknowledged and understood, not ignored. Author, columnist, and motivational speaker Jim Stovall notes that, “we should never fear the facts. We should, instead, fear being ignorant or uninformed. If you know where you are, who you are dealing with, and fully understand all the terms and conditions, coming up with a mutually-satisfactory outcome in either your personal or professional life is usually fairly simple.”

Consult Advisors
Few resources are more valuable than an informed, objective perspective capable of identifying trends in your business sector, new developments, and who’s succeeding and why. The best advisors are those who will tell you what you need to hear, and help you make decisions for taking appropriate action.

Don’t “Set and Forget It”
Change is inevitable, so your mission and vision should be equally as flexible to reflect current realities, and keep you looking forward.

Give It All You Got
Just as achieving small business success requires a total commitment on your part, so too should be process of developing your mission and vision. Author and enterprise leadership consultant Jamie Walters sums it up this way:

“While there may be many reasons that something isn’t happening the way we’d hope or envisioned it, one common cause is that we really haven’t envisioned it at all—we’ve simply thought about it in an abstract or intellectual way . . . A half-hearted, partial-focus effort yields a like-quality result.

In contrast, if we want to bring something about—an organizational vision, attracting a certain quality of client or project, a writing or art project, a collaborative effort, or any number of other endeavors or outcomes—we might remember that a whole-hearted effort will bring about a fuller, richer, truer result.”

Have you ever wondered why some people seem to get rich easily, while others seem destined for a life of financial struggle?

Do you think that the difference is found in their education, intelligence, skills, timing, or their choice of jobs, businesses, or investments?

The surprising answer is: None of the above!

It has everything to do with your “financial blueprint”. You can learn about this blueprint, AND permanently change it in order to start living a life filled with abundance–with ease!

T. Harv Eker is author of the #1 NY Times bestselling book, Secrets of the Millionaire Mindâ„¢, and his programs have changed the lives of hundreds of thousands of people all over the world.

In his book, Harv teaches you how to identify your “financial blueprint” which is our ability to be successful. This is often limited by how high your blueprint is set for, much like a thermostat limits the temperature in a room. Unfortunately, as I quickly learned, many of us have an extremely low blueprint due to the conditioning we received as children. It’s no one’s fault, but simply the way it is for so many of us.

But–and this is big–you can learn to RESET your blueprint for a higher level of success.

Do you remember the first time you tried riding a bike? It was hard, but after lots of practice and maybe a bit of falling down, you suddenly found your balance and began riding with ease. Well, that feeling of suddenly being able to ride is exactly how I feel about money since attending Harv’s program. And I think you’ll feel the same way after you’ve attended the Millionaire Mind Evening.

And the best part? Your only investment is a few hours of your time!

I know, I know. Believe me–I was skeptical at first too. You just have to attend in order to understand and you have absolutely nothing to lose. That’s why I’m encouraging you in the strongest possible way to do whatever it takes to be at this event.

In this profound seminar you will learn:

The hidden cause of almost all financial problems

How your childhood conditioning is affecting you financially today

How to RESET your financial thermostat for automatic success

How to train your “mind” to work for you, instead of against you

Yes, I Want a Millionaire Mind!

There are currently events scheduled in cities all over North America including… Chicago (Feb 13)… New York (Mar 27)… Toronto (Apr 18)… Calgary (Apr 25)… Los Angeles (May 2)… plus 5 more cities!

Visit the link below TO REGISTER your seat and get the most recent list of upcoming events:

Millionaire Mind Evening

Plus, at the end of the evening you’ll receive a bonus worth over $2500!

By the way, if you can’t attend one of the live evening events you can participate in a Millionaire Mind TeleClass from the comfort of your own home. The next TeleClass date is coming up very soon and we have two times to choose from - 4:00 p.m. Pacific time (7:00 p.m. Eastern) or 7:00 p.m. Pacific time (10:00 p.m. Eastern). Visit this link to reserve your space on one of these calls right now!

Millionaire Mind Teleseminar

(NOTE: Be sure to check the website above for a current event schedule.)

I hope you take advantage of this rare and amazing opportunity to transform your financial health–I did, and I’m glad.

April 27th, 28th and 29th in Atlanta, Georgia will be my next BigSeminar. This is the largest Internet Marketing seminar in the United States… you don’t want to miss it. This years line up is stellar and we have many huge surprises for everyone. To get all the details… click here and get 12 Live FREE Internet Marketing Training Calls.  http://www.bigseminar.com