Ad Swap Magic

Here is a little used technique you can implement to build your mailing list for no additional cost. I call it “using subscribers to make subscribers” like much in the context of “using money to make money”. This simple list building formula can be summed up in two words: ad swap. Generally, you trade advertisements with other... [Read more ⇒]

The Music Biz Goes Viral

 This is from an article in Billboard Magazine. It talks about viral marketing an how the music biz is working to capitalize on it. This year saw the emergence of a new buzzword in the digital music space — widgets. Next year, we’ll see if they do any good. An offshoot of the global social networking trend, widgets are small applications... [Read more ⇒]

Converting Every Web Page into Subscriber Capturing Devices

If you own one-page sales letter business models or content-based websites, you should turn every webpage possible into subscriber snatching devices for you. The good news is that not only is this method extra effective, it is just as extra effortless when it comes to applying the concept. Since visitors can come and leave without remembering your website... [Read more ⇒]

Converting Every Visitor into Subscriber

If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago. But the bottom line is that your visitor may not come back to your website... [Read more ⇒]

What You Need to Start an eZine Publication

Starting your own eZine can be a lot easier than you think. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website (which is optional). Content You can compile weeks of content ahead in advance and slowly dispense... [Read more ⇒]

Five tips for Increasing Your Business with Zaadz

Zaadz is a social network like MySpace or Facebook. People can open an account, network with others, author blogs, add friends and lots of other things. What Zaadz does a little differently is that they put a new meaning on the word “Social” in the social networking world. Social in the sense that they care about our world and it’s... [Read more ⇒]

The “Greening” of Google

In March 2007, Google announce that they were “going greener”.  In his Ars Technica blog post, Nate Anderson wrote on March 29, 2007: Google’s commitment to “green” means that the company sources carpet and sofas made without PVC, paints without volatile organic compounds, and cafeteria food from local growers. It’s... [Read more ⇒]

The 3 Best eZine Formats

eZine publishers today use any one or more of the 3 most commonly used eZine formats which I am about to describe to you in this article. Ultimately, you can decide which format is the best choice for you, though each winning format has its pros and cons. The text eZine is the most commonly published. The advantage of this format is that other than... [Read more ⇒]

The fate of Brightcove

By far Youtube outweighs the competition when it comes to user generated video content on the web. I use Youtube as a video protion device but I used Brightcove.tv to host the videos that I used on my sites. Why? I felt that the player looked nicer and the video looked better. Now brightcove has annnounced that they are pulling the plug on user uploads.... [Read more ⇒]

Churning out eZine Content

Creating your own content can be a challenge if you publish your own online newsletter or eZine. However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies. Other than writing your own content, you can get your own unique content... [Read more ⇒]

Internet Marketing with Video

Can I have your Attention Please! That’s pretty much what internet marketer and coach James Brown calls out after the following paragraphs: If you aren’t using video to promote you products then you are completely missing the boat. Video is the best way to promote your products and if you aren’t using it then you are literally allowing money... [Read more ⇒]

10 Steps to Marketing Your Business on Facebook

There are a bunch of social media websites that you can become a part of today like Myspace and Twitter, and they all have their good and bad. The best way to choose a community to become a part of is to evaluate the people who are members. In my opinion, Facebook is one of the best internet meeting places for networking – both personally and... [Read more ⇒]

Facebook in the LA Times

Finally an article in the mainstream press that gets it. In today’s Los Angeles Times there is (was, if your reading this another day) a very goood article about Facebook. The article, titled: Heads are turning to Facebook really does a great job of explaining the position that Faceboook finds itself in today. As The Article explains, Facebook... [Read more ⇒]

Web 2.0 style web design is not a fad

Drop shadows were all the rage in the early 90s print world and have now extended into the web space to become a staple in the Web 2.0 style. . . So says this great article on Metafluence. Now there are quite a few new design conventions available to web designers in this new 2.0 era. Gradients, 45° angled lines, glossy buttons, wet floor reflections,... [Read more ⇒]

Deciding the Nature of Your eZine

When choosing a topic to publish your eZine on, you must consider some important success factors that can determine the flow and goal of your eZine. You are encouraged to write non-time sensitive contents such as short tips, mini stories and interviews. Doing so enables you to create content in advance so that you can conveniently dispense to your subscribers... [Read more ⇒]