Wordpress, Social Media & Online Marketing Blog
The Influence Project
How influential are you? OK so here’s an interesting concept: You got a lot of friends on Facebook and tons of followers on Twitter, even a great profile over on LinkedIn, but the question remains: How influential are you? That’s where the guys over at Fast Company Magazine – they are attempting to gauge exactly how influential we... [Read more]
Customer Service with the Understanding that…
Every Life has a Story… This morning while doing a little web-exploration I stumbled across a very cool guy on Twitter. His name is Nate St. Pierre. Naturally, I went and checked out his site (it’s what I do..) The first line on his about page says: “My name is Nate, and I want to change the world.” I really like this line. However, this... [Read more]
Marketing with a Purpose – Leo Burnett Dares LeBron to Step in Michael Jordan’s Shoes
Chicago Ad Agency Leo Burnett Dares LeBron to Step in MJ’s Shoes using extremely bold advertising campaign If you are the Chicago Bulls, and you really want LeBron James to leave Cleveland and play with you, evidently, now is when you pull out all the stops. Rock Star Marketing Alert! You don’t ask LeBron James to come to Chicago and play... [Read more]
Using Twitter Effectively – 11 Twitter Tips for Businesses
If you are breathing right now… YOU HAVE HEARD ABOUT TWITTER! The social media site has become enormously popular with everyone from celebrities to major corporations. For small businesses, Twitter can be a valuable tool – if you know how to use it effectively. That is the key… How do you use Twitter effectively? Here are some tips... [Read more]
I Like it! A Facebook Like Button for WordPress
For a couple of weeks now, the social media world has been abuzz with the release of Facebook’s “Like” button that has spread across the web like a (dare I say) virus. After the first week, Facebook announced it’s “Like” button, the powerful social network says 50,000 websites have adopted the change. “Already,... [Read more]
Viral Marketing Campaign by Nestle Crunch!
Oh you have to call the Nestle Hot line at 1-800-295-0051 When asked if you want to continue in English or Spanish, wait quietly for about 10 seconds (really, don’t say anything) just wait and listen for the next message – this is where it will connect the caller to about the funniest set of recordings ever. You get to navigate through... [Read more]
The Power of Thank You!
Business evolves at such speed these days that we sometimes forget the power of common courtesies. Who has time for quaint little customs? Who has time for niceties when our competitors are rushing forward? I found this brilliant article at Microsoft.com about using “thank yous” as a way to actually gain an edge in the marketplace! Author... [Read more]
Marketing Like a Rock Star – My Sharona
This is part 4 of my Marketing Like a Rock Star Series. What do you have that can be your single most powerful door opener (conversation starter)? Did you play college ball in the Pac 10? Traveled to all 7 continents? Did Kobe Bryant crash into you when saving a ball from out of bounds? We all have ‘em, now it’s time to start using ‘em… Among... [Read more]
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